@klout perks: they do exist | moo minicards

18Oct11

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Since joining Klout, my social media activity has stayed consistent.  It’s just something about putting your social media influence onto graphs and translating it into metrics that encourages innanet folks to stay active or strive for more.

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When I first joined, they were only measuring influence based on your Twitter and Facebook profiles and no perks existed yet.  Now, they’ve expanded to measuring your influence on Google+, LinkedIn, foursquare, YouTube, Instagram, Tumblr, Blogger, WordPress, Last.fm and Flickr.  Klout Perks are abundant now from sample products from various brands (i.e. Axe, Sharpie), advance access to premiere episodes from upcoming TV shows (they sent me a link to watch the premiere of CW Network’s Hart of Dixie along with a poster and tote bag) to free subscriptions to workout programs (i.e. Jullian Michaels) and credit to various online retailers and discount websites (i.e. Plum District, Winio, Dick’s Sporting Goods).

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The latest Klout Perk that I was able to claim for being a “Specialist” was a free 100 pack of MOO Minicards.  A wonderful perk, I must admit.  MOO specializes in custom business cards, minicards, postcards and more.  I first saw a MOO minicard when I was working an event for Scratch: The Ultimate DJ (a video game that never came into fruition thanks to Activision and DJ Hero) E3 preview party back in 2008.  I was collecting business cards of press who were checking in and a journalist, Tracey John, handed me the smallest business card I had ever seen.

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I picked a design series with inspiring words by Seth Godin rather than selecting my own images for custom minicards.  They came out great.  I was able customize the text on the other side that would have whatever information I wanted people to read.  Text options were limited to either white text with black background, black text with white background, about less than 10 fonts to choose from and left, right or center alignment.  Simple and painless.
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One of the gripes I have with Klout is the (in)accuracy of measuring influence.  Sure, counting the amount of followers is simple and all but how does one get measured on the topics they are influential about?  Take me for example.  Klout currently says that I am influential about about HOMELESSNESS, COLE and LOS ANGELES.  One out of three of those topics are correct.  Guess which one.  I’ve probably posted about homelessness once or twice in all of my social networking profiles that are currently linked with Klout.  And what the hell is cole?  Was that a result of my recent nonsignifcant posts about how J Cole’s debut album not measuring up to his past three mixtapes (in my opinion)?  Even if it was, it doesn’t even come close to my countless posts about food, music or film.

Regardless, thanks Klout and MOO for partnering up.  I think this is a great way of introducing your product to influencers of ANY topic.

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**Disclaimer: I was given a free product or sample because I’m a Klout influencer. I was under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.

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